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Zellers re-introduces chocolates in new flavours

by malinga
October 20, 2024 1:05 am 0 comment 725 views

Senior officials of Maliban at the launch. Pic Wimal Karunatilike

The return of Zellers Chocolates aims to reshape Sri Lanka’s premium chocolate market while reviving memories of the past.

As a homegrown chocolate manufacturer, founded in 1964 by A.G. Hinniappuhamy, the visionary Founding Chairman of Maliban, Zellers has a special place in the hearts of Sri Lankans.

Sourcing cocoa from Ghana, the core range includes various varieties.

Zellers is also introducing several novel products that are a first for the Sri Lankan market. Zellers is launching an enticing collection of chocolates featuring creamy fillings.

Chairperson of the Maliban Group, Kumudika Fernando said, “As the granddaughter of Hinniappuhamy, the founder of Zellers, I am proud to launch this iconic chocolate brand under the Maliban Biscuit Group.

“For decades, Maliban has been a beloved part of Sri Lanka’s biscuit culture. We are excited to rekindle that nostalgia with a modern twist, appealing to loyal fans and a new generation of Zellers enthusiasts.” Group CEO of the Maliban Group, Ravi Jayawardene said, “Chocolate is a rapidly evolving segment in Sri Lanka, and at the heart of the Maliban brand is our unwavering commitment to quality, which has been passed down through generations. “With the launch of Zellers chocolates, we are proud to extend this legacy of excellence to our new range, ensuring that Zellers embodies the same high standards that our consumers have come to expect from Maliban,” he said. Zellers has also introduced vibrant new packaging designed to appeal to younger generations.

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