Emerald International, a menswear brand, has entered into a partnership with OrphanCare, an independent trust that supports orphaned children transitioning from care homes to adulthood.
Through this collaboration, Emerald will donate Rs. 100 from every product sold under its Casual clothing categories, ‘Emerald Active’ and ‘Emerald Fashion’. This initiative underscores Emerald’s commitment to social responsibility and uplifting underprivileged communities.
Managing Director of Emerald International, A.F.M Ikram said, “Emerald has a rich tradition of supporting charitable causes. Our partnership with OrphanCare continues this legacy, and we are confident that our contribution will have a meaningful impact on the lives of many deserving children and avoid a second abandonment in their lives.”
Executive Director of Emerald International, M.M.M Ihsan said, “We are honoured to collaborate with OrphanCare, a highly regarded organisation known for its transformative work. We believe this partnership will empower them to extend even greater support to the children in their care.”
Chairman of OrphanCare Trust, Ruzly Hussain said, “We are thankful to Emerald International for joining hands with OrphanCare as a valued partner who has come forward not just in contributing a percentage of their sales but also providing other qualitative support to help orphan children.
“This partnership will play a crucial role in advancing our mission to prevent a second abandonment when these children transition out of care homes upon reaching adulthood. We are pleased to work together to make a lasting, positive difference in the lives of these deserving young individuals,” he said.
