Union Assurance, was awarded the ‘Best Digital Life Insurer – Sri Lanka 2024’ title at the Global Business & Finance Magazine Awards recently.
This platform recognises exceptional achievements in business and finance worldwide, celebrating individuals, companies and organisations that have made remarkable contributions to their industries.
A standout embodiment of Union Assurance’s innovative spirit is the Clicklife App.
With advanced features designed to promote user well-being, the Clicklife App integrates several industry-first innovations, including an AI-driven calorie counter and a fully digital rewards system.
As the latest addition to the app, Union Assurance introduced its Digital Loyalty Rewards program, which is also the first of its kind in the sector.
Union Assurance has also set new benchmarks in the sector with its financial underwriting automation, which was not only the first of its kind in Sri Lanka, but in Asia as well.
In collaboration with Munich Re, this cutting-edge innovation evaluates financial backgrounds and risks, providing tailored coverage solutions that cater to the unique needs of each individual.
Union Assurance also introduced the e-MER (Electronic Medical Examination Report) and the digital medical records initiative – another first of its kind in the sector. This innovation was a complete game-changer in the medical assessment process, reducing policy issuance frequency from several days to just 15 minutes, thereby significantly boosting efficiency and customer satisfaction.
Senath Jayatilake, the Chief Executive Officer at Union Assurance, said, “We are honoured to receive the ‘Best Digital Life Insurer’ award at the Global Business & Finance Magazine Awards. This recognition affirms our unwavering commitment to leveraging technology to elevate customer experiences.
