AIA Insurance has again been certified as Sri Lanka’s Best Brand at the Brand Leadership Awards 2024.
With a portfolio of innovative products such as the 3-in-1 AIA SaveSmart, which offers comprehensive savings, health and life insurance benefits.
The latest accolade goes beyond just products; it recognises the brand’s long-term commitment to excellence, customer-centricity and being a trusted partner for Sri Lankans in every stage of life.
Chief Marketing Officer of AIA Insurance, Sasith Bambaradeniya said, “At AIA, we are driven by the purpose of enriching lives, not just through our products but by truly enabling and being there for all our customers, employees and the communities in which we serve. Our main mission is to positively impact the lives of Sri Lankans and to help them live life to the fullest. We are here to make a real difference and to proactively enhance the security, happiness, wellbeing and quality of life of all Sri Lankans.
“We’re truly honoured by this recognition from CMO Asia, and it strengthens our commitment to continue leading with passion, innovation and empathy,” Bambaradeniya said.
The Brand Leadership Award is a testament to AIA’s effective brand purpose, strong customer relationships and its proactive role in uplifting the community, he said.
