Television which found its way into households across the world in the 20th century, has not only influenced our entertainment habits but also has participated in moulding culture, shaping opinions, and educating people of all ages. Its influence warrants a closer examination, especially on World Television Day—a day dedicated to recognising TV’s role in our lives and how it shapes our understanding of global issues.
Television has served as a mirror, reflecting societal values, challenges, and triumphs. It has documented political movements, wars, natural disasters, scientific discoveries, and more, offering real-time access to world events. News programs have connected people to global affairs, encouraging empathy and understanding for distant struggles. However, television’s influence has not stopped at merely reporting; it has played an active role in defining cultural norms. Through popular shows and dramas, TV has introduced diverse cultures, lifestyles, and perspectives, expanding viewers’ worldviews and often setting social trends.
Think of shows from the 1970s and 1980s that introduced liberal perspectives on race, gender, and identity. At a global level, programs such as The Mary Tyler Moore Show and Root helped audiences confront issues of gender inequality and racial injustice, leaving an impact that stretched beyond the screen. These programs challenged conventional norms and allowed viewers to re-evaluate prejudices and assumptions.
As television matured, so did its role as a platform for social change. It began to not only reflect the values of its time but often question them, encouraging viewers to think critically and openly. In Sri Lanka too, this medium has immensely contributed to opinion making and has been helping students, housewives and scholars in moulding their lives.
Educational tool
Television’s power lies both in its reach and its capacity to educate. Channels such as PBS and programs such as Sesame Street have shaped generations, teaching young viewers fundamental concepts in language, numbers, and even social skills. These programs go beyond entertainment, working with educational experts to create content that enhances children’s cognitive and emotional development.
For adults, educational television also offers value, from history and nature documentaries to programs focused on health, science, and technology. Platforms like National Geographic, the Discovery Channel, and BBC Earth bring topics that might seem out of reach to millions of viewers in an accessible format. These channels introduce audiences to the marvels of the natural world, cultural histories, and scientific breakthroughs that might otherwise remain hidden within academia.
In countries where formal education is less accessible, television has also played a vital role in reducing educational inequality. Open broadcasts on public channels have brought essential knowledge to remote and underprivileged communities, giving people tools to better their lives. During the Covid-19 pandemic, the educational role of television was especially evident as classrooms turned virtual. For families without stable internet access, televised classes became a lifeline, ensuring that children could still learn despite school closures.
Responsible entertainment
While television holds great educational potential, it’s often valued primarily as a source of entertainment. This duality—being both a teacher and entertainer—makes television a unique medium. However, the real challenge lies in striking a balance, ensuring that its entertainment value does not overshadow its educational worth.
Watching television responsibly involves more than simply choosing “appropriate” content. It means understanding that entertainment shapes our emotions, ideas, and even behaviour. Studies have shown that constant exposure to certain types of entertainment, particularly violent or hyper-dramatic content, can influence viewers’ real-life expectations and perceptions. Continuous exposure to news focusing on crime can make people overestimate its prevalence, leading to an increased sense of fear and insecurity, a phenomenon known as “mean world syndrome.”
This is not to say that entertainment television should be devoid of drama or conflict. Rather, viewers should approach television with awareness, understanding that what they consume will, in some way, affect their outlook.
Using television wisely
So, how can we use television in a way that maximises its benefits while minimising potential drawbacks? The key lies in intentionality. Rather than passively consuming whatever appears on screen, individuals should approach television thoughtfully. This involves selecting programs that contribute positively to one’s knowledge, understanding, or well-being.
Parents, in particular, bear a responsibility to guide children’s television habits. By co-viewing educational programs and discussing the content afterward, parents can encourage children to engage with what they watch critically and creatively. Simple practices such as these turn television into a shared experience, fostering connection while developing children’s analytical skills.
For adults, setting personal boundaries around television viewing is also valuable. Rather than spending hours absorbed in mindless programming, viewers can set time limits and select shows that align with their personal interests or values. This approach not only prevents overconsumption but also promotes the discovery of enriching content. When used with intention, television can act as a valuable supplement to lifelong learning.
Television networks, too, play a role in responsible television use. Channels that prioritise diverse, thoughtful programming, while limiting the amount of sensationalised content, contribute to a more informed public. Producers and creators can shape narratives that encourage empathy, inspire curiosity, and foster inclusivity, leveraging television’s broad reach to cultivate positive change.
World Television Day, observed on November 21, provides an opportunity to reflect on the impact of television and its continued relevance in a digital age. This day was established by the United Nations in 1996 to acknowledge television’s role in education, freedom of expression, and cultural exchange. The UN recognised that, despite the rise of the internet, television remained a potent medium for information dissemination and social connection.
World Television Day is a moment to recognise television’s potential to bring people together, whether by broadcasting international sports events, connecting families through beloved series, or providing public service announcements in times of crisis. While the landscape of media consumption continues to shift toward streaming services, World Television Day is a reminder that television remains essential, particularly in regions where internet infrastructure is limited. It remains a primary tool for communication and learning, reminding us of the power of visual media to shape the world.
With the rise of streaming platforms, content is more diverse and accessible than ever, and viewers can personalise their media consumption. However, this abundance of choice also demands greater responsibility. Just as we have learned to be mindful consumers in other areas of life, we must approach television with discernment, using it as a tool that aligns with our values and goals.
When used wisely, television can remain a powerful ally in personal growth, education, and connection, serving as both a window into the world and a mirror that reflects who we are and what we hope to become.
