MullenLowe Group Sri Lanka will host clients and staff in a digital training program themed ‘Beyond Digital & Social Media’ (BDSM).
The workshop will be held as an all-day session on Thursday, November 28, at Courtyard by Marriot led by Roald van Wyk and Vaseem Edroos.
As the Global Creative Commerce Lead for the Interpublic Group (IPG), New York, van Wyk is responsible for developing new creative systems and forging strategic creative partnerships that position IPG agencies at the forefront of commerce channels, canvasses, and ecosystems worldwide.
National Planning Director at Lowe Lintas India Vaseem Edroos oversees digital transformation and new technology adoption for major brands in the FMCG, E-commerce and BFSI sectors.
Executive Chairman of MullenLowe Group – Sri Lanka, Thayalan Bartlett said, “Digital is perhaps the most abused term in the local advertising space misleading brands of the medium’s true potential. MullenLowe’s Full Stack Digital Suite (FSDS) covers design to delivery by integrating all the key prompts in the digital journey towards effective commerce.
“This workshop aims to equip marketers with a comprehensive understanding of the current and future landscape of digital marketing, highlighting the potential benefits for Sri Lanka and we are excited for the future of our business,” he said.
Dr. Sohan Dharmaraja who heads LoweTech, the group’s MarTech arm, said, “As MarTech reshapes the marketing landscape, this Digital Boot Camp offers brands an opportunity to pioneer, not just keep up. “This isn’t just another training, it’s a transformative initiative that can redefine Sri Lanka’s digital landscape, empowering brands to harness true digital power. With practical strategies and innovative frameworks, this program is set to spark the change Sri Lankan businesses need to lead in this new era,” he said.
Some of the key areas participants can expect to be exposed to are Local Insights + Global Trends, Practical Frameworks, Privacy-Compliant Audience Targeting, and Interactive Ideation.
