CH17 Loyalty, which deals with customer loyalty solutions, corporate membership management, and staff benefit schemes, has expanded into the Maldives retail market.
This milestone marks CH17’s first foray into an international market, reinforcing its position as a pioneer in customer management technology.
As part of this venture, CH17 has partnered with Development International Ceylon Limited (DICL) a Colombo based export company to the Maldives, to deliver a loyalty management solution focusing on both Business-to-Business (B2B) and Business-to-Consumer (B2C) requirements.
DICL has deep connections in the Maldives, excelling in multiple business verticals, including being an authorised reseller for Samsung appliances and a trusted supplier of Sri Lankan spices, fruits, and vegetables to the Maldives for over three decades.
Founder and CEO of CH17 Loyalty, Jumar Preena said, “This collaboration highlights the increasing demand for advanced loyalty solutions in the Maldives while introducing cross-border benefits for CH17 members.
“Maldivian CH17 members will enjoy rewards and discounts in Sri Lanka, and vice versa, making our program uniquely appealing and fostering stronger ties between the two nations,” he said.
CH17 has formed a dedicated entity, Channel17 International Pvt Ltd, with an independent board of directors and shareholders to manage its overseas operations.
CEO of Development International Ceylon Limited, Zuraish Hashim said, “We found the right solution in CH17’s single platform. Their technology and experience in customer engagement will bring immense value to the Maldives retail market. Maldivian customers can look forward to innovative loyalty programs that will drive business growth and improve customer experiences.”
