Pelwatte Dairy Industries Limited has launched a milk powder promotion campaign in two supermarkets in Sri Lanka fill the end of this month.
During the promotional period, Pelwatte Dairy will give a discount on a 400g pack of full cream milk powder.
This offer is only applicable in Keells and Cargills Food City outlets across the island.
The primary goals of this promotion are to develop ties with stakeholders such as customers, suppliers, and the local community, while also improving Pelwatte Dairy’s reputation as a trusted source of quality dairy products. A company spokesman said the company’s goal is to increase customer engagement and brand loyalty by attracting more people to try its products.