Dialog Axiata PLC has joined hands with the Sri Lanka Retailers’ Association (SLRA) to transform the retail landscape.
This collaboration reflects the shared vision of both organisations to enhancethe retail experience and foster deeper connections between retailers and their customers.
The Dialog Star Points loyalty program with over 10 million customers, serves as the cornerstone of this partnership.
The platform enables retailers to reward their loyal customers, helping businesses strengthen relationships and boost customer engagement and retention.
The WOW SuperApp complements this partnership by seamlessly integrating digital and in-store experiences, offering retailers and consumers a unified platform that simplifies shopping and drives digital transformation.
Sandra De Zoysa, Group Chief Customer Officer of Dialog Axiata PLC, said, “Our collaboration with the Sri Lanka Retailers’ Association represents a significant step forward in elevating the retail experience in Sri Lanka.
By combining Dialog’s technological expertise with the retail insights of the SLRA, we are paving the way for a more innovative, customer-focused future for the retail sector.”
Charitha Subasinghe, President of the Sri Lanka Retailers’ Association, added, “We believe that this coalition marks a transformative moment for Sri Lanka’s retail sector. By harnessing Dialog Axiata’s technological prowess, we aim to create a more engaging and efficient shopping experience that meets the needs of today’s consumers while driving growth for retailers across the nation.”
