08In this week’s installment of the Glam Guide, we explore the impact of influencers on makeup trends, particularly among young women.
This article is written by Anuradha Kodagoda, based on a conversation with Hasini Gunasekara, a renowned beautician and beauty educationist.
Influencers: redefining cosmetics
Influencers play a crucial role in shaping the cosmetic landscape for today’s youth. Hasini said that the trend is shifting away from mega influencers, like celebrities, who are often paid to advertise products. Instead, micro-influencers have emerged as pivotal figures in this space. These individuals cultivate a more personal connection with their followers, providing honest and relatable content.
“Young people are increasingly discerning,” Hasini said. “They are not afraid to voice their opinions if they feel an influencer is not being truthful about a product.”
This demand for authenticity drives young consumers toward real users providing genuine feedback, creating a community that values honest opinions over glamorous portrayals.
Hasini highlights a growing consciousness among young consumers regarding their spending habits.
Today’s youth are more mindful about where and how they invest in beauty products, reflecting a trend toward conscious buying and sustainable choices.
Debunking misconceptions
While influencers can guide trends, there are pitfalls in the information being consumed. Many young individuals still fall prey to common misconceptions surrounding makeup and skincare.
Hasini identifies a concerning trend where the younger generation adopts skincare routines from older influencers, often leading them to use products misaligned with their skin’s actual needs.
“When youngsters follow routines designed for older skin, they end up using chemical-laden products that can harm their skin,” she warned.
These misinterpretations stem from a lack of understanding regarding their unique skin requirements and a desire to keep up with trends.
“Ultimately,” Hasini said, “The misunderstanding often leads to wasted money and ineffective results. It’s crucial for young consumers to evaluate what products are genuinely beneficial for their skin type rather than relying solely on social media trends.”
Makeup preferences: everyday vs bold looks
Turning our focus to makeup application, Hasini observes a notable shift in young people’s preferences. There is a transition from heavy makeup toward softer, more natural looks. “Younger consumers are now gravitating towards sheer coverage, aiming for a more radiant and dewy skin appearance,” she said. This shift reflects a desire for everyday elegance over dramatic styles, with many opting for simplistic, effortless beauty routines that enhance their natural features.
Advice for the new generation
For those looking to craft their unique cosmetic style, Hasini emphasised the importance of foundational skincare.
“Young people should focus on basic skincare regimens that cater specifically to their needs,” she advised. Rather than chasing trends blindly, they should prioritise what truly benefits their skin.
“Less is more,” she encourages, advocating for a straightforward approach that nurtures skin health and natural beauty. By establishing effective skincare practices, young individuals can develop a personalized makeup style that remains timeless and effective.
As the beauty landscape continues to evolve, it is evident that young consumers hold the power to drive trends while also navigating the challenges presented by misinformation.
By fostering a deep understanding of their skin needs and focusing on authenticity, they can confidently embrace their unique beauty journey.
Await more insights in the next edition of Glam Guide by Hasini Gunasekara.
