Sri Lanka Tourism displayed its potential of taking on major source markets such as France, by promoting Sri Lanka as a holiday destination equipped with everything that a traveller needs.
This initiative was taken at the International Luxury Travel Mart (ILTM) 2024, in Cannes, France, which is one of the world’s leading luxury travel events. Sri Lanka Tourism participated at this event for the fourth consecutive year after a lapse of four years.
The event took place from December 2–5, marking the largest edition of the event up to date, with a record of over 85,000 scheduled meetings. Over 2,350 brands from 105 countries participated, alongside an extensive program of networking events.
Sri Lanka Tourism also participated showcasing its unparalleled luxury travel offerings alongside 12 Industry partners, Promoting exclusive luxury segments.
The ILTM 2024 started on December 2 with a grand opening ceremony including a forum, with globally recognised Industry experts. An audience of over 3,000 featuring inspirational presentations for the Global luxury and travel community participated. As France is an important source market for Sri Lanka, the Sri Lankan travel Industry partners showcased their promotional material to lure participants to consider Sri Lanka as their next holiday destination.
ILTM Cannes also hosted over 100 of the world’s most influential travel editors, which was a significant part of the event, from all publications and platforms. This is the voice of luxury travel which goes out to their high net worth readers and communities around the world.
