Eva joined forces with the Sri Lanka Red Cross Society (SLRC) to launch an islandwide Menstrual Health and Hygiene Awareness Program. Aimed at reaching schools across the island during 2025, this initiative seeks to equip students with vital knowledge while addressing stigmas surrounding menstruation. The program was launched on December 9 at the Sri Lanka Red Cross premises in Colombo, marking the beginning of this transformative effort, setting the stage for a nationwide movement towards enabling awareness, knowledge, and inclusion.
The Eva-SLRC Menstrual Health and Hygiene Awareness Program, conducted with the support of the Ministry of Education, represents a unified effort to transform societal attitudes toward menstruation. This initiative seeks to foster a culture where menstruation is celebrated as a symbol of health and vitality, rather than a source of shame. By engaging students through dynamic workshops, interactive discussions, and access to the right information, the program aims to empower young individuals to view menstruation with confidence and dignity, promoting a new generation of understanding and acceptance.
Vice President of the Sri Lanka Red Cross Society, Jagath Abeysinghe said, “Together with Eva, we are striving to reshape perceptions and build a future where young women can embrace menstruation with dignity and confidence. Taking an inclusive approach, we aim to maximise our reach and spread awareness about this important social issue.”
Additional Education Director –Administration at the Western Province Education Department, H. N. Perera added, “Education is not just about academics but understanding one another. This initiative addresses a pressing need for our youth, empowering both girls and boys to approach menstruation with sensitivity and respect.”
Suresh Srinivasan – Group CEO, Capital Maharaja Group, said, “Through this initiative, we hope to encourage women and girls to take pride in their femininity and approach womanhood with confidence. It will also drive better understanding and acceptance of menstruation as a natural and healthy biological process, empowering women to realise their true potential, unburdened by age-old stigmas.”
CEO of ICL Brands (Private) Limited, a company within the Capital Maharaja Group, Roni Chacko, shared the broader vision by stating “At Eva, we believe that education is key to empowering future generations, which is why we are equipping young people with accurate knowledge about their bodies and the natural changes that occur.Through initiatives like this, we can help eliminate the stigma and misinformation surrounding topics such as puberty, menstruation, and feminine hygiene. This initiative is part of our broader effort to create a more informed and supportive society for all Sri Lankans.”
