Deputy Minister of Tourism, Ruwan Ranasinghe, met representatives from the China Media Group (CMG) to discuss opportunities for collaboration in promoting Sri Lanka as a premier travel destination for Chinese tourists.
CMG, one of the world’s largest media organisations, has a vast network of 51 television channels, 22 radio frequencies in 80 languages, and innovative platforms such as CCTV News and Yunting. Its global reach and influence provide an opportunity to highlight Sri Lanka’s cultural heritage and tourist attractions to a wider Chinese audience.
Deputy Minister Ranasinghe outlined the significance of forging international media partnerships to enhance tourism and deepen cultural ties between Sri Lanka and China. He underscored the potential of leveraging CMG’s expansive media platforms to position Sri Lanka as a must-visit destination, particularly for its vibrant culture, historic landmarks, and natural beauty.
This collaboration marks a step forward in strengthening the tourism sector and fostering meaningful connections between the two countries.
