First Capital Holdings PLC, a pioneering force in the investment sector, achieved a milestone at the SLIM Brand Excellence Awards 2024, where it was honoured with the “Brand of the Year” award — the highest accolade a brand can receive at this ceremony.
This recognition underscores First Capital Holdings’ commitment to excellence and innovation in the industry.
The company was also distinguished with three other awards: Service Brand of the Year – Gold Award, Local Brand of the Year – Silver Award, and B2B Brand of the Year – Bronze Awardfurther solidifying its position as a benchmark of success and leadership in the competitive investment landscape.
This milestone not only marks a achievement for the company but also represents a momentous occasion for the capital markets and the investment sector in Sri Lanka, further strengthening the role of First Capital in shaping the future of these industries.
Managing Director and CEO of First Capital Holdings, Dilshan Wirasekara said, “Our journey began with a vision to offer financial solutions that would be both accessible and impactful, and we have steadily transformed to meet the ever-growing needs of the nation. By recognizing the changing financial landscape, adapting to new market dynamics, and introducing modern solutions, we have expanded our reach across Sri Lanka.
“Throughout the years, First Capital has embraced digital transformation, offering customers user-friendly platforms and innovative investment products tailored to a wide range of needs. This adaptability, combined with our steadfast focus on customer satisfaction, has positioned First Capital as a significant player in Sri Lanka’s financial sector.
“As we look ahead, we remain committed to driving innovation and growth, supporting both individual and national progress by fostering a more inclusive and resilient financial ecosystem for the future. This achievement marks a significant milestone for the capital markets, highlighting the growing prominence of the investment sector in Sri Lanka.
“I express my sincere gratitude to our dedicated team at First Capital. Their relentless commitment and hard work have been instrumental in helping us achieve these prestigious awards.,” he said.
Group Chief Marketing Officer at Janashakthi Group (JXG) Gamika De Silva said, “This outstanding achievement is a testament to the dedication and hard work invested by the team at First Capital Holdings PLC. It brings immense pride to all of us and marks the pinnacle of our collective efforts.Over the course of its distinguished four-decade journey, First Capital has consistently exemplified constant dedication to excellence, driven by the relentless passion and commitment towards building a sustainable, enduring brand.”
Head of Marketing at First Capital, Randinith Madanayake said, “At First Capital, we live by our ethos of ‘Performance First,’ ensuring that we consistently deliver exceptional value and results.Our renewed vision is to enhance the lives of all Sri Lankans through innovative financial solutions, and we are confident that our brand’s journey will lead to even greater success in the years ahead.”
