Sri Lanka played host to four renowned Australian-based social media influencers recently in a digital marketing initiative aimed at rejuvenating the tourism industry.
This carefully curated campaign, organised by the Sri Lanka Tourism Promotion Bureau (SLTPB), concluded on December 16, 2024, as the influencers returned to their home countries, leaving a trail of mesmerizing content that has already garnered global attention. During their 12-day journey, these influencers explored Sri Lanka’s landscapes, culture, and hospitality. From the beaches of Mirissa to the majesty of Sigiriya, and from the hills of Nuwara Eliya to the wildlife spectacle at Yala National Park, their content vividly captured the island’s rich diversity. Real-time updates, immersive stories, and high-quality imagery flooded social media, offering their millions of followers a virtual taste of Sri Lanka. This campaign’s impact has been extraordinary, particularly in positioning Sri Lanka as a prime travel destination for Australian tourists. The combined reach of the influencers — over 1.5 million followers on Instagram and TikTok—has sparked a wave of engagement, with potential travelers expressing keen interest in visiting the island.
