RIDE, the locally manufactured energy drink collaborated with Bikerholics to sponsor their 4th annual Freedom RIDE, which took place on February 4.
The event marked Sri Lanka’s 77th Independence Day, celebrating the nation’s spirit of freedom and unity.
The high-capacity motorcycle parade consisted of over 50 riders embarking on a scenic route that commenced at Cargills Food City Depanama, with a stop at Cargills Food City Torrington for brand engagement activities. The event concluded at Galle Face, Colombo, where riders gathered to reflect on the journey and celebrate Sri Lanka’s cultural heritage.
The Freedom RIDE successfully attracted a large number of participants, offering a platform to honour the Nation’s Independence and promote community engagement.
As an energy drink brand that has been in the market for several years, RIDE has redefined the energy drink landscape in Sri Lanka by providing an international beverage experience at an affordable price. Recognised for its high-quality products, RIDE stands on par with global energy drink brands and powered the Freedom RIDE as part of its broader initiative to promote travel and tourism in Sri Lanka.
The team expects to attract international travel bloggers and other tourists who enjoy motorcycle travel to Sri Lanka to explore the country’s scenic routes.
