The Bank of Ceylon (BOC) has introduced a points-based rewards scheme, ‘Rewardz Plus,’ aimed at providing added value to its credit cardholders while enhancing customer engagement and loyalty. The launch was held at the BOC Head office. Chairman Kavinda De Zoysa, General Manager/ CEO, Russel Fonseka and corporate and executive management of BOC were present.
Initially rolled out for credit cards, the scheme is designed to encourage increased usage and reward customers through a structured points accumulation and redemption system.
‘Rewardz Plus’ permits credit cardholders to earn points, based on their spending. Customers can redeem their accumulated points through a range of options available via the rewardzplus.boc.lk. These options include purchasing e-vouchers from registered merchants and service providers, shopping online at selected stores, booking flights and hotels, and offsetting bills at participating merchants.
DGM, Product and Banking Development, Bank of Ceylon, Y. A. Jayathilake said, ‘’Introducing ‘Rewardz Plus’ offers our credit cardholders an opportunity to get more value from their everyday spending. This initiative is designed to provide greater flexibility and convenience, allowing customers to redeem points across a variety of options, from travel to shopping and bill payments. We believe this program will encourage increased engagement with our credit card customers while recognising and rewarding them.”
