Geometry Global, a strategic business unit of the Ogilvy Group Sri Lanka, won two coveted Gold Awards at the recently concluded Effie Awards Sri Lanka 2024.
The agency’s “Books that Keep on Giving” campaign for ProMate (Printxcel), a leading stationery manufacturer in Sri Lanka, secured two of the six Gold Awards at the ceremony, which saw a record-breaking 250 entries this year.
The “Books that Keep on Giving” campaign addressed the issue of rising paper costs affecting visually impaired students in Sri Lanka by encouraging the public to donate used notebooks.
These notebooks were then upcycled for Braille writing, providing visually impaired students with the same learning opportunities as new books. The campaign’s message inspired widespread contributions, and collection points were set up nationwide through ProMate’s network and Volunteer Sri Lanka. Managing Director of Geometry Global, Ogilvy Digital, and Ogilvy Media, Lalith Sumanasiri said, “The true power of creativity lies in the impact we make, and this win is a powerful reminder that advertising goes beyond selling products. As creatives and marketers, we have the profound responsibility to make a real difference in people’s lives and tackle social challenges. Education is the right of every child, and this campaign is about restoring that right to a community severely impacted by the country’s economic conditions.”
Creative Group Head at Geometry Global, Nadeera Warawita said, “A used notebook offers a visually impaired student the same opportunity for learning and growth as a brand new one.”
