Full Colour Media is underpinned by a groundbreaking body of custom research on brand building in the era of AI.
Conducted with over 10,000 brands and with five million data points, the research culminated in a bespoke ‘Brand Patterns’ marketing theory and proprietary model designed to grow and differentiate brands.
CIO/MD, UM Colombo / The Insights Hive (Pvt) Ltd., Peter Solomon said, “By embracing the distinctive patterns that set each company apart, Full Colour Media redefines brand growth in the AI era. Unlocking human creativity to create distinctiveness is more important than relying solely on statistics and algorithms.
“Understanding and embracing the nuances of brand visibility, vibrancy, and unpredictability in an era of algorithm-driven media can guarantee that your brand stands out rather than just blends in, spurring genuine growth and defying the “race to the mean,” he said. UM worldwide makes its presence in the Sri Lankan market through its affiliation with The Insight Hive (Pvt) Ltd.
By introducing a new set of practices, tactics, and products across UM’s global network, Full Colour Media hopes to revolutionise the way marketers build brands in the AI era and encourage a growth mindset across the entire organisation.
