In the heart of southern Sri Lanka, just a 45-minute drive from Hambantota and in close proximity to the renowned Yala National Park, lies Elephant Reach Yala, a wildlife resort that seamlessly blends luxury with nature. Established in 2006 with 21 rooms, the resort has expanded to 35 rooms, reflecting its growing success and commitment to excellence.
In an interview with the Sunday Observer ANCL, Managing Director of Elephant Reach, Malinga Fernando shared insights into the resort’s journey, achievements, and future aspirations.
A Journey of Growth and Recognition
From its inception, Elephant Reach Yala has primarily catered to the European market, with significant patronage from Chinese and Indian tourists. The resort also welcomes local guests, especially during the off peak months of May to July and September, October.
A milestone achievement came in 2015 when Elephant Reach Yala was honoured with the ‘Best Wildlife Resort (International)’ award by Lonely Planet Magazine, India. This accolade marked the first time a Sri Lankan hotel received this prestigious recognition, underscoring the resort’s dedication to providing an exceptional wildlife experience.
Embracing Challenges and Moving Forward
Chairman- Elephant Reach
W.Clement Fernando
The hospitality industry has faced numerous challenges over the years, but Elephant Reach Yala has demonstrated resilience and adaptability. “We have faced many setbacks in the industry; however, we have successfully overcome them,” Fernando remarked. Today, the resort operates with renewed vigour, optimistic about the industry’s positive curve.
Beyond Wildlife: A Cultural and Ecological Haven
While Yala National Park remains a primary attraction, Elephant Reach Yala offers guests a holistic experience that delves deeper into the region’s rich cultural and ecological tapestry. The resort is strategically located near significant landmarks such as the Kataragama Temple and the historic Kirinda Rajamahaviharaya, both steeped in history and tradition.
Guests are introduced to local customs, including the traditional art of curd making—a delicacy in southern Sri Lanka. The resort emphasizes educating visitors about local tourism, village life, and the distinctive southern lifestyle, offering a comprehensive understanding of the area’s heritage.
Promoting Sustainable Tourism and Agro-Tourism
Managing Director- Elephant Reach -Malinga Fernando
For those seeking spiritual enrichment, the Sithulpauwa meditation centre provides a serene retreat, attracting both local and international visitors. Additionally, nearby attractions such as Udawalawe, Bundala, hot water wells, and Buduruwagala are within an hour’s drive, making Elephant Reach Yala an ideal base for exploration. Recognizing the potential of agro-tourism, the resort highlights the significance of the Tissa &Yodawewa tanks and its surrounding agricultural landscape. “There is room for promoting agro-tourism,” Fernando noted, emphasizing the importance of integrating sustainable practices that benefit both the environment and local communities.
Diverse Experiences for Discerning Travellers
Elephant Reach Yala actively participates in international tourism exhibitions, including WTM in London, ITB, and ATM in Dubai, showcasing Sri Lanka’s diverse offerings to a global audience. These efforts are boosted by support from the Sri Lanka Tourism Development Authority, facilitating effective promotion and marketing initiatives. Catering to a wide array of interests, the resort offers activities such as Snorkelling/diving / Sport Fishing with notable shipwrecks in Kirinda providing unique underwater adventures. Water sports are also popular in nearby areas like Trincomalee and Pasikuda. As a four-star establishment, Elephant Reach Yala ensures guests enjoy modern luxuries, including a spa currently undergoing expansion. The resort organizes excursions like cycling tours and safaris, offers car rental services with guided tours, and arranges private dining experiences, barbecues with bonfires, corporate events, and camping.
Its beach access further distinguishes it from other hotels in the region. Elephant Reach Hotel presently has Collaborations with 300 DMC’s in Sri Lanka and the Hotel also has featured international Brands such as TUI, Mercury Direct, Viking Germany etc., which have resulted in a commendable 90% occupancy rate, with 60% of bookings sourced through these partnerships. The resort also enjoys strong patronage from Sri Lankan guests, offering an immersive experience that harmoniously blends luxury with nature.
Commitment to Community and Sustainability
Corporate Social Responsibility (CSR) is an integral to Elephant Reach Yala’s ethos. The resort allocates approximately 20% to 30% of its efforts towards CSR initiatives, focusing on community upliftment rather than mere profit generation. Embracing the “Farm to Table” concept, the resort cultivates its own vegetables and fruits, ensuring guests savour fresh, organic produce.Fernando highlighted the enthusiasm of foreign guests: “Foreigners are keen to understand the specific aroma of spices in our food and the reasons behind our culinary combinations.” This interactive gastronomic experience deepens their appreciation of Sri Lankan cuisine. The resort actively promotes the local curd industry and maintains strong ties with neighbouring villages, fostering a harmonious and sustainable relationship. By sourcing fresh produce and seafood locally, Elephant Reach Yala supports the community’s economy and ensures guests enjoy authentic, chemical-free meals.
Education and empowerment are also prioritized. The resort sponsors a local school, providing resources for English language learning, computer technology, and installing water purification systems. By supplying stationery to nurseries and schools, Elephant Reach Yala contributes to the educational advancement of the region.
Future Endeavours
Looking ahead, Elephant Reach Yala plans to construct a new wing of eco-friendly lodges surrounding a lush green wilderness, blending modern amenities with environmental consciousness. This initiative aims to offer guests an immersive experience that celebrates the region’s wildlife heritage. In addition to its flagship property, the management oversees an 18-room hotel in Uswetakeiyawa, extending their commitment to exceptional hospitality across Sri Lanka.
As the tourism industry rebounds, Elephant Reach Yala stands as a testament to resilience, innovation, and dedication to community-centric, sustainable luxury for travellers seeking an enriching blend of nature.
Pics by Wimal Karunathilake
