In celebration of International Women’s Day, Diva, the premier laundry brand from Hemas Consumer Brands, launched an online marketplace for ‘Diva Daathata Diriyak Women Entrepreneurs’.
The entrepreneurial skills development program has been empowering women entrepreneurs islandwide and the “online marketplace” is a key initiative under this program.
An event was hosted to launch the online marketplace and to honour the journey of the Diva Daathata Diriyak Entrepreneurs who now have the opportunity to expand their horizons through this online marketplace.
The program has already transformed the lives of several women entrepreneurs across six provinces in Sri Lanka, including North Western, Central, Uva, Northern, Southern, and North Central, a company spokesman said. Through comprehensive training sessions, conducted in partnership with Women in Management (WIM), these women entrepreneurs were equipped with essential entrepreneurial skills, financial knowledge, and the confidence to grow their businesses.
The top-performing entrepreneurs from each province were further supported with monetary grants to boost their capital, enabling them to scale their ventures.
Diva is now launching an online platform for Diva Daathata Diriyak women entrepreneurs. This digital space, created in collaboration with ecommerce company, Daraz Sri Lanka, provides a gateway for these talented women to showcase their products, connect with a broader audience, and access new markets.