- The campaign expected to generate over LKR 32 million worth of media coverage and connect with diverse travel segments
- Targeting a combined dedicated audience exceeding 2.2 million travel enthusiasts
Travel influencers com-manding millions of followers have descended on our land with their families, as well as journalists specializing in tourism sector reporting. The foreign visitors with social media skills and huge following set the stage for transformative initiatives aimed at bolstering Sri Lanka’s tourism sector and redefining its global image at a recent gathering hosted by Sri Lanka Tourism at Cinnamon Life.
a hand-picked group of renowned international travel influencers and journalists to enhance Sri Lanka’s global brand presence with a combined dedicated audience exceeding 2.2 million travel enthusiasts, are currently touring Sri Lanka producing high-impact digital content, ensuring year-round exposure for the destination, significantly boosting Sri Lanka’s tourism appeal with a campaign expected to generate over LKR 32 million worth of media coverage.
The markets targeted are UK, Australia, India, Hong Kong, Portugal, USA, Canada, Spain, Brazil, Singapore, Malaysia, and Indonesia. The focus of this campaign will be on key travel segments, including Family Travellers, Honeymooners, Solo Travellers, Female Travellers, Adventure Seekers, and Pilgrim Travellers.
We have got to acknowledge the critical role played by international travel influencers and media professionals in raising awareness of Sri Lanka’s hospitality and inspiring tourists worldwide to visit.
The next few years will be the most challenging period for Sri Lanka, where the need for international collaboration and strategic development will be crucial. Influencers are expected to produce high-impact content for platforms like Instagram, YouTube, and Facebook, reaching over 2.2 million travel enthusiasts globally.
During the event held to welcome them, several prominent travel influencers shared their thoughts about Sri Lanka’s uniqueness as a destination. They highlighted that Sri Lanka is a country where travelers don’t need to worry about finding incredible experiences—nature has already done the hard work. The influencers remarked on Sri Lanka’s unparalleled diversity, noting that it is possible to experience a range of climates within just a few hours by traveling to different parts of the island. From sun-soaked beaches to misty highlands, and from lush forests to cultural treasures, Sri Lanka offers a world of adventures in a compact and accessible setting.
“Sri Lanka stands tall among others
In comparison to destinations like Bali, which some influencers noted as overcrowded, Sri Lanka stands out with stable and balanced tourism activities. “The event attendees expressed their full satisfaction by the country’s warm hospitality, authentic cuisine with an impressive variety, long history, and rich culture. “These qualities make Sri Lanka not only inviting but genuinely unforgettable for visitors.” Said the Hong Kong based travel influencer.
The travel influencers in attendance expressed strong confidence in their ability to share this powerful message with the world.
They were determined to shape international travel trends by showcasing Sri Lanka’s unique appeal, while also helping to attract new types of guests. The influencers represented a diverse range of travel segments, including family travelers, solo female travelers, honeymooners, and adventure seekers. Their efforts were supported by Sri Lanka Tourism officials and journalists representing both local and international media agencies.
‘Sri Lanka, A Story for Every Season’ campaign represents SLTPB’s first large-scale effort to boost summer travel through digital storytelling and influencer collaboration. Featuring a curated destination familiarization tour, the campaign will spotlight wildlife safaris, cultural heritage, spiritual pilgrimage sites, scenic landscapes, and adventure tourism.
The event was a call to action for stakeholders to unite in elevating Sri Lanka’s global tourism appeal. Sri Lanka Tourism announced that the plans could generate over LKR 32 million worth of media coverage and connect with diverse travel segments, the campaign underscores Sri Lanka’s commitment to redefining itself as a leading destination for year-round travel.
