With the burgeoning significance of the Tourist and hospitality sector, Sancharaka Udawa, Sri Lanka’s foremost Travel & Tourism Fair is poised to attract much more than the previous years, organized by the Sri Lanka Association of Inbound Tour operators (SLATO) in collaboration with the main event partner, Sri Lanka Tourism Bureau (SLTPB) is scheduled to be held on May 23rd and 24th, 2025.
It was officially announced at a Press Conference by President SLAITO Nalin Jayasundera and Secretary SLAITO and Chairman Sancharaka Udawa 2025 Charith De Alwis in the presence of Chairman, SLTDA & SLPB, Buddhika Hewawasam.
Sancharaka Udawa provides an exclusive platform for both B2B and B2C sectors fostering engagement between industry stake holders and pertinent government bodies. The event anticipates over 250 exhibitors and is scheduled to take place from 10 am to 8 pm on the two dates announced.
The event accommodates all businesses in the Tourism sector, irrespective of its size. This year’s edition extends to outbound tourism stake holders such as travel Agents. The exhibition will conclude with a celebratory gathering, offering networking opportunities for both new comers and veterans in the Industry, alongside an award ceremony honouring the Best Stall Creation.
The primary aim of the exhibition is to establish a networking platform for small and medium-sized service providers within the industry, facilitating connections with tour operators and facilitating their integration into the boarder tourism landscape. The anticipated outcome includes a significant surge in bookings for regional small scale tourism service providers.
Moreover, exhibitors stand to gain numerous benefits, including enhanced brand visibility across Sri Lanka’s Tourism marketing platforms, reaffirming Sri Lanka’s commitment to industry capacity building and infrastructure enhancement.
To foster stronger ties between industry players and government bodies, tourism- related government departments will be provided complimentary stalls. Additionally, several universities, including Sri Lanka Institute of Tourism and Hotel Management (SLTHM) University of Uva Wellassa, University of Rajarata, University of Sabaragamuwa, University of Colombo, NSB Green University, University College of Jaffna and University of the Visuals & Performing Arts have joined as knowledge partners for the event, further strengthening the forum’s focus on Youth participation and academic engagement.
The spectacle will feature engaging sessions aimed at both trade visitors and the public, ensuring maximum value.
A robust marketing campaign is underway to ensure the success of Sancharaka Udawe 2025. The event management has been entrusted to CDC Events & Travel Pvt. Ltd. Together with Aitken Spence Convention & Exhibitions. This year’s event is poised to attract many visitors and much interest amongst the industry personnel, building on the momentum of previous years.
The sponsors of this mega event were announced. Platinum sponsor is Aitken Spence Travels, Gold Sponsor is LankaPay Pvt. Ltd., while Micro Cars limited is the Silver Sponsor and Digital Media Partner is Web Lankan.com (Pvt) Ltd. – C.I.M.
